Robbie Williams x PEAQ

A BRAND NEW COLLABORATION.

 

MediaMarktSaturn has today announced a brand new collaboration with music icon Robbie Williams for an exclusive collection of audio products as part of the PEAQ brand. Launching in July shortly after the start of the European leg of the ‘Robbie Williams Live 2025’ tour, the initial six product ‘PEAQ by Robbie Williams’ collection will include headphones, speakers and a soundbar. All of the products will feature a sleek black design and Robbie Williams’ initials and signature elegantly showcased in gold lettering.

Robbie and his team have worked closely with PEAQ throughout the creation process, from the audio tests, through to the design ideas and the final products. Future collections are set to feature an expanded range of products which will drop as part of the three-year partnership. The collection will be available in July in Germany and other European countries online and in the stores.

True to MediaMarktSaturn‘s motto ‘Experience Electronics’, this collaboration combines the company’s technical expertise with Robbie Williams’ status as a pop culture icon. The partnership highlights MediaMarktSaturn‘s position as Europe’s leading electronics retailer, enhances PEAQ‘s visibility in the entertainment sector across the European market and further expands Robbie’s impressive footprint in the entertainment world.

“Collaborating with the PEAQ team has been an amazing experience and I’ve learnt a lot about creating products of quality at an affordable price -point. I’m excited to launch this wonderful partnership. I look forward to a successful relationship with PEAQ and I hope everyone likes the products as much as I enjoyed creating them with the MediaMarktSaturn team.”

Robbie Williams

  • PEAQ Party Speaker | ICONIC PARTY 1

  • PEAQ Headphone | ICONIC SOUND 1

  • PEAQ Bluetooth Box | ICONIC VIBE 2

  • PEAQ Retro Speaker | ICONIC VIBE 3

  • PEAQ Bluetooth Speaker | ICONIC VIBE 1

  • PEAQ Soundbar | ICONIC HARMONY 1

    "With this exclusive PEAQ collection, we are aiming for a bold statement in the consumer electronics sector – both as a company and as a brand. We are thrilled to be collaborating with the global superstar Robbie Williams. This long-term partnership opens up new opportunities for us to further expand our strong brand PEAQ and offer music fans across Europe the perfect combination of outstanding sound quality and unique design." 

     

    Mario Neuwirth, CEO of IMTRON GmbH

    PEAQ by Robbie Williams

    PEAQ – the brand

    “PEAQ” is pronounced just like the word “peak” – and for good reason… We want to immediately convey to our customers what we’re all about: premium quality and amazing customer service!

    As a private label for MediaMarkt and Saturn, we want to make entertainment a unique experience for all our customers – wherever they happen to be – with a range of audio equipment, PCs, monitors, notebooks, tablets and televisions. What are the hallmarks of our premium brand? It’s our minimalistic design, cutting-edge technology and unbeatable value for money.

    Are you ready for powerful sound, breath-taking imagery and portable technology? Be inspired by our products and climb to the peak of consumer electronics!